One of the most important terms in search engine optimization is “anchor text.” Anytime you see a word or phrase that is hyperlinked, that’s “anchor text.” So, in theory, the text anchors the hyperlink on the page.
Why is anchor text important to my Internet marketing business? you might wonder.
Search engines follow anchor text to other parts of the Web. So, anytime you use anchor text it should be comprised of words or phrases that are keywords appropriate to your Internet marketing niche. When spiders follow those keywords from other sites to your website, they will see the same keywords in your copy on the page. For example, if you have “dog training” hyperlinked back to your site about training dogs from an article you uploaded to EzineArticles.com, and spiders follow it, they’ll see the same words and phrases at your site. They’ll understand that your website is about dog training. Use anchor text and point it back to your website enough times from other places, and over time, you’ll see your site
